After more than 3 years of close work on the formula with the wonderful perfumer Nathalie Feisthauer, Indult Paris opens a new chapter of their history with their perfume My Ju-Ju. By definition, a Juju is an object that has been granted magical powers and a certain type of energy. According to the Juju philosophy, two entities that are in contact obtain similar properties that will remain even in separation. This is easily translated into bonds between people and further reinforced in Indult’s case, as the word Ju-Ju has got a very personal touch to the brand: Ju-Ju is the British diminutive of the name of Indult Paris owner’s child who wished to create a scent that would be their perfect fit.
With these two notions intertwined, essentially, My Ju-Ju for Indult Paris stands for ‘My magic’. Having been driven by a need for some day-to-day magic to be worn on skin, Indult and Nathalie worked on a formula that would be bright and vibrant, yet slightly enigmatic and mysterious. Its’ opening with crisp white florals and fresh citrus notes are as wonderful as the deep coffee and vanilla nuances that are hidden in the base of the fragrance.
The olfactive construction of My Ju-Ju will allow you to experience these notes from the top all the way to the base, as the perfume fuses with the skin. My Ju-Ju is a whiff of magic, and magic is surely genderless, fully free to be appreciated by everyone. Wear in the morning, wear it at nighttime, and allow it to work its’ wonders on you and others around you.
